Discover how this growing audience is set to become the norm and shake-up shopping and media consumption for good
The 2nd year of Trinity McQueen's extensive research study exploring the impact of multiple screen use and 24 / 7 connectivity on peoples’ lives – how they communicate, consume media and shop.
NAVIGATING THE MULTI-SCREEN WORLD
With around a third of the UK online population now owning a computer, smartphone and tablet can you afford not to understand the highly connected world of these 'Multiscreeners'? This site shares a snapshot of the findings from our study together with what these insights mean for media owners, retailers and brands. They study covers...
THE ROLE OF EACH SCREEN TYPE
What role does each screen play in peoples lives? From shopping to consuming media, from fun to work, which devices are used most
THE IMPACT ON SHOPPING BEHAVIOUR
How is the way in which people shop for products
and services changed? What opportunities exist for retailers?
CHANGES TO MEDIA
Discover how the way in which we consume media will change forever and what this means for traditional channels
THE MULTI-SCREEN FUTURE
Multi-screen usage is set to become the norm; what impact does this have for retailers, media owners and brands?
FREE ACCESS TO FRESH INSIGHTS
Trinity McQueen will be sharing some of the highlights from the study on this website in the coming months including a Key insights report, Participant videos and Infographics. We'll be covering:
- Who multiscreeners are and the challenges / opportunities they present
- Insights for effective multi-channel experiences & marketing
- Omnichannel experience and expectations
Multiscreen Life Blog
Visit our Thinking page where we'll be sharing our thinking on what these trends mean for media owners, retailers and brands. Latest articles...