HOW THE STUDY WAS CONDUCTED
We conducted our first Multiscreen Life study in Summer 2013 in order to explore this new group of connected and digitally empowered consumers. With this audience - those who own a PC + Smartphone + Tablet - set to become the norm within the next couple of years we wanted to catch-up with this growing group a year on to see what has changed and what the impact is for retailers, media owners and brands.
Research fieldwork took place in early Autumn 2014. The first wave of the study was conducted in Summer 2013.
Quantitative fieldwork and data processing kindly provided by Research Bods
If you would like to know more about the study or inquire about a bespoke presentation of the results please get in touch via our contact form or call Chris Handford at Trinity McQueen London on 020 30084490.