HOW THE STUDY WAS CONDUCTED

We conducted our first Multiscreen Life study in Summer 2013 in order to explore this new group of connected and digitally empowered consumers. With this audience - those who own a PC + Smartphone + Tablet - set to become the norm within the next couple of years we wanted to catch-up with this growing group a year on to see what has changed and what the impact is for retailers, media owners and brands. 

RESEARCH APPROACH

ONLINE SURVEY 1,000 multi-screeners,  15 minute survey 

ONLINE
SURVEY

1,000 multi-screeners, 15 minute survey 

DIARY STUDY Diary study via mobile app with photos, videos, text entries

DIARY
STUDY

Diary study via mobile app with photos, videos, text entries

ONLINE  COMMUNITY Qualitative online community over a one week period

ONLINE 
COMMUNITY

Qualitative online community over a one week period

DEPTH INTERVIEWS Depth interviews & professional video filming

DEPTH
INTERVIEWS

Depth interviews & professional video filming

 

When CONDUCTED

Research fieldwork took place in early Autumn 2014. The first wave of the study was conducted in Summer 2013.

PARTNERS

Quantitative fieldwork and data processing kindly provided by Research Bods

DISCOVER MORE

If you would like to know more about the study or inquire about a bespoke presentation of the results please get in touch via our contact form or call Chris Handford at Trinity McQueen London on 020 30084490.